How Color Analysis became the star of the "Allure Best of Beauty" event

At this year's Allure Best of Beauty event, I partnered with Dove to bring something unforgettable to attendees: a live, in-person color analysis booth. Hundreds of excited guests lined up for personalized color consultations-and the feedback was incredible! It proved once again how powerful and fun color analysis can be, especially when integrated into a brand activation or consumer event.

If you're a brand or event planner looking to create buzz and draw genuine excitements color analysis is the way to go.

Guests not only loved discovering their best colors, buty they also walked away with a memorable moment tied directly to the brand. It's the kind of activation that delivers lasting impact and social media buzz.

Color Analysis both hosted by DOVE at the Allure Best of Beauty Event held on 10/18/25